The Knowledge Worker and the 2015 Corporation

Dave Pollard presents us a vision of how will workers and companies operate in the future. Technological advances in information and knowledge management will drive intense structural changes on how companies will operate and how managers will develop their strategies. After learning lessons from early-years outsourcing experiences, companies will tend to get rid of processes that no longer offer value added and differentiation to products and services, focusing instead on what the knowledge worker can do and what the conscious-consumer requires. Adjusts on the corporate side will create preference for protecting reputation and small business will take market share from the big ones by applying a sort of "judo strategy" based on knowledge and agility.